On Friday 21 February, the Russian Premier Liga held a conference for match managers and marketing specialists of RPL clubs. Club representatives discussed issues related to the development of the league's product, the brand strategy of their clubs, and new areas of communication on social networks such as TikTok.

They also discussed plans on how to organise matches for the spring part of the season. In the second part of the seminar, a workshop was held during which various marketing tasks facing the league and RPL clubs were considered and solved.