The Russian Football Premier League (RFPL) is proud to offer beer and beer-based drinks companies the first-ever, exclusive league-wide marketing partnership for the Russian Football Premier League and Russian Football Championship among Premier League clubs. It is a favorable time for all the stakeholders of the football market and future partners of the Championship for the following reasons:
- Removal of the ban on beer advertising in sports venues and TV ads
- Incredible centralization of exposure and hospitality rights unmatched by any top football league: for the first time RFPL is proud to introduce sponsorship package which contains rights and benefits from both RFPL and Clubs.
- Strength and growth of the Russian Football Championship audience interest
- Fever-pitch across the country for FIFA World Cup Russia 2018TM This is the unique opportunity for a beer brand to partner with the League and Clubs, and to position the brand as an owner of the football territory in beer category in Russia up to 2018.
The tender process starts May 26, 2015 and targets having a partner in beer and beer-based drinks category in place for the start of the next football season - 2015-16 season. If you are a beer company that is exploring ways to cost-effectively reach your target audience which mirrors our passionate fan base, we welcome you to submit a bid for these rights.
We are working closely with Infront Sports & Media, the leading specialists in the sports industry, to offer a jointly worked out programme that ensures our partner maximizes all the League has to offer from both development and commercial perspective. Please contact us directly to receive the Tender and to answer any specific questions you may have about the process.
The RFPL Commercial Committee representative in Moscow is Andrey Leontiev(email: a.leontiev@rfpl.org, tel: +7 499 643-22-13), and representative of Infront Sports&Media is David Cipullo (email: david.cipullo@infrontsports.com, tel: +41 41 723 17 31).
Thank you for your interest in partnering to continue development of the Russian Football and the Russian Football Premier League, while strengthening your brand(s) and business across Russia and worldwide.
RFPL Commercial Committee