Winline to become RPL official betting partner

Winline will become the general partner (official betting partner) of the Russian Premier Liga for the next four seasons - from the season 2022/2023 to 2025/2026.

The partnership agreement will be signed soon. The contract amount is 11.04 billion rubles.

Following the terms of the agreement, Winline provides the exclusive right to associate with the RPL brand in the category of its services, as well as the right to place sponsorship advertising during live broadcasts of RPL matches on TV including matches venues and RPL digital resources.

RPL president Ashot Khachaturyants says: “We are glad that Winline has become our partner in the betting category, they have proven themselves in the best way in partnership with the main Russian sports tournaments and clubs. We expect that cooperation with Winline will give RPL a new impetus, will help us to transform and become more active participants in the digital environment, and will give RPL fans interesting and vibrant projects, activities and events.”

Winline is the leader in the sports betting industry in the Russian Federation. At the end of 2021, Winline was recognized as the second top progressing company in the country over the past three years (among the 300 top companies in Russia according to RBC).

Winline is a partner of several Russian and international tournaments and clubs, among them are well-known world promotions in mixed martial arts UFC, basketball Euroleague, football clubs Spartak Moscow, Zenit St. Petersburg and Krasnodar, basketball clubs CSKA Moscow, Zenit St. Petersburg and UNICS Kazan, cybersports team Virtus Pro.

One of the important areas of Winline's work is the development and promotion of sports in all entertainment events - from the introduction of mechanics for fans on match days to the development of initiatives with partner clubs and leagues.

Fans will remember the Goal for a Million campaign at Spartak matches, the famous Winline Seats sofas at home games of FC Zenit and BC Zenit, and for FC Krasnodar in the 2021/22 season, Winline was helding a series of memorable promotions to support the club forms, having realized a bright presentation and a photo session with the birth of an Italian photographer. Winline is also a strategic partner of major media projects - Comment Show (in Russian - Коммент.Шоу), Took the Ball (RUS - Взял мяч), Slippery Ice (RUS - Скользкий лёд) and many others. Fans of media football showed an unprecedented interest for the Winline Media League, which started this spring.

Alexander Zapolskikh, Winline Marketing Director comments: “Cooperation with the RPL is a great challenge and at the same time an opportunity to make elite Russian football more popular among the widest and most demanding public. In the near future, we will develop a joint program with the RPL, which will allow us to fulfill the mission of Winline as an ambassador of sports in this new partnership. We intend to use the existing opportunities and tools to increase the number of football fans in Russia, as well as their interest for the main league of the country.”