03.02.2015

Championship Broadcast on TV will be improved

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Mikhail Gershkovich, CEO of LIGA-TV Ltd, about his plans on the company development:

“Now the new management of the company is studying thoroughly and analyzing the current situation. This will allow us to optimize further work and to avoid unnecessary risks in different directions in the future. The nearest future task is to improve the good governance and to look for the new communication relations in the Customer-TV Channel – Product – Sponsor system.

LIGA-TV teams sees a big commercial potential for further development of the company and NASH FUTBOL TV-channel, offering new services to media market and development of two-sides communications with audience. The work on working out the new programme policy till 2017-2018 season has been started, as well as strategy development for the new markets. Negotiations with broadcasters in Russia and beyond the country are under way.

Taking this opportunity I would like to express my greatest appreciation to all our channel viewers. Your attention, your interest and loyalty are the key values for all of us! We are sure that you will be able to see and appraise positively the result of our work.”


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